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Magnolia Project

Health Factors: Access to Care
Decision Makers: Local Government State Government Nonprofit Leaders Public Health Professionals & Advocates
Evidence Rating: Expert Opinion
Population Reach: 1-9% of WI's population
Impact on Disparities: Likely to decrease disparities

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The Magnolia Project is a Healthy Start program that provides prenatal and interconception care and case management services to eligible women in five Jacksonville Florida zip codes; most residents of these zip codes are black. Services include case management, family planning, group based health education, clinical services, and community outreach.

Expected Beneficial Outcomes

Improved birth outcomes
Reduced incidence of STIs
Increased use of contraception

Evidence of Effectiveness

The Magnolia Project is a suggested strategy to improve birth outcomes (March of Dimes-Pregnancy). Available evidence suggests that participation by high-risk women in the case management program may lower the incidence of infant mortality (Brady 2014, Livingood 2010, Will 2005) and low birthweight babies (Livingood 2010, Will 2005). Participants appear to have fewer repeat sexually transmitted infections (STIs) (Biermann 2006, Livingood 2010), and may make greater use of family planning methods than before participating in the program (Biermann 2006). Additional evidence is needed to confirm effects.


United States

As of July 2013, the Magnolia Project is only in Jacksonville, Florida.

Citations - Evidence

Biermann 2006 - Biermann J, Dunlop AL, Brady C, Dubin C, Brann Jr. A. Promising practices in preconception care for women at risk for poor health and pregnancy outcomes. Maternal and Child Health Journal. 2006;10(5 Suppl):S21-8. Accessed on August 16, 2016
Brady 2014 - Brady C, Johnson F. Integrating the life course into MCH service delivery: From theory to practice. Maternal and Child Health Journal. 2014;18(2):380-8. Accessed on August 16, 2016
Livingood 2010* - Livingood WC, Brady C, Pierce K, et al. Impact of pre-conception health care: Evaluation of a social determinants focused intervention. Maternal and Child Health Journal. 2010;14(3):382-91. Accessed on August 16, 2016
March of Dimes-Pregnancy - March of Dimes. Toward improving the outcome of pregnancy III. Accessed on August 16, 2016
Will 2005 - Will JA, Hall I, Cheney T, Driscoll M. Flower power: Assessing the impact of the Magnolia Project on reducing poor birth outcomes in an at-risk neighborhood. Journal of Applied Sociology. 2005;22(2). Accessed on August 16, 2016

Page Last Updated

August 17, 2016

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