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Designated driver promotion programs

Health Factors: Alcohol & Drug Use
Decision Makers: Employers & Businesses Grantmakers Nonprofit Leaders Public Health Professionals & Advocates
Evidence Rating: Insufficient Evidence
Population Reach: 50-99% of WI's population
Impact on Disparities: No impact on disparities likely

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Description

Programs to encourage use of designated drivers can be population-based campaigns that use mass media and other channels to promote designated driver use or incentive programs based in drinking establishments. Incentive programs offer free items (e.g., drinks or food) to encourage customers to act as designated drivers (CG-Motor vehicle injury). Commercial for-profit or non-profit transportation services can also provide designated drivers who drive intoxicated individuals home in their own car (NDDDS).

Expected Beneficial Outcomes

Reduced impaired driving
Reduced fatal and non-fatal injuries

Evidence of Effectiveness

There is insufficient evidence to determine whether population-based or incentive-based designated driver promotion programs reduce alcohol-impaired driving (CG-Motor vehicle injury). Available evidence suggests that such promotion programs may increase the number of designated drivers (CG-Motor vehicle injury), however, only a minority of designated drivers appear to abstain from drinking entirely (IAS-Anderson 2006). A South Korea-based study suggests that alcohol-related traffic fatalities decrease as availability of commercial designated driver programs increases (Chung 2014). Researchers suggest that such programs be implemented along with other efforts to reduce alcohol-impaired driving (NHTSA-Decina 2009). Additional evidence is needed to confirm effects.

Implementation

United States

As of July 2015, 45 states and Washington, DC have commercial or non-profit designated driver services (NDDDS).

Wisconsin

As of July 2015, designated driver services operate in Dane, Milwaukee, Rock, and Brown counties (NDDDS).

Implementation Resources

NDDDS - DrinkingAndDriving.org. National directory of designated driver services (NDDDS). Accessed on March 3, 2016
NHTSA-Designated Driver - National Highway Traffic Safety Administration (NHTSA). A guide to developing a community-based designated driver program. Accessed on November 18, 2015

Citations - Description

CG-Motor vehicle injury - The Guide to Community Preventive Services (The Community Guide). Motor vehicle injury prevention. Accessed on July 27, 2017
NDDDS - DrinkingAndDriving.org. National directory of designated driver services (NDDDS). Accessed on March 3, 2016

Citations - Evidence

CG-Motor vehicle injury - The Guide to Community Preventive Services (The Community Guide). Motor vehicle injury prevention. Accessed on July 27, 2017
Chung 2014* - Chung J, Joo HH, Moon S. Designated driver service availability and its effects on drunk driving behaviors. The B.E. Journal of Economic Analysis & Policy. 2014;14(4):1543-1567. Accessed on March 3, 2016
IAS-Anderson 2006 - Anderson P, Baumberg B. Alcohol in Europe: A public health perspective. London, UK: Institute of Alcohol Studies (IAS); 2006. Accessed on June 23, 2017
NHTSA-Decina 2009 - Decina LE, Foss R, Tucker ME, Goodwin A, Sohn J. Alternative transportation programs: A countermeasure for reducing impaired driving. Washington DC: National Highway Traffic Safety Administration; 2009. Accessed on March 3, 2016

Citations - Implementation

NDDDS - DrinkingAndDriving.org. National directory of designated driver services (NDDDS). Accessed on March 3, 2016

Page Last Updated

July 27, 2015

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