|Health Factors:||Alcohol & Drug Use|
|Decision Makers:||Community Members Local Government State Government Grantmakers Public Health Professionals & Advocates|
|Population Reach:||50-99% of WI's population|
|Impact on Disparities:|
Is this program or policy in use in your community? Tell us about it.
Mass media campaigns to reduce alcohol-impaired driving aim to persuade individuals to avoid drinking and driving or to prevent others from doing so. Campaigns often focus on fear of arrest or fear of injury to self, others, or property, and often characterize drinking drivers as irresponsible and dangerous to others (CG-Motor vehicle injury).
There is strong evidence that mass media campaigns reduce alcohol-impaired driving when campaigns are carefully planned and well executed, attain adequate audience exposure, and are implemented in settings with other ongoing alcohol-impaired driving prevention activities, such as enhanced enforcement efforts (CG-Motor vehicle injury).
When implemented well, mass media campaigns have been shown to reduce alcohol-impaired crashes, injury-producing alcohol-related crashes, and the proportion of drivers who have consumed alcohol (CG-Motor vehicle injury). Various campaign messages have demonstrated positive effects, including those focused on law enforcement activities and the legal consequences of drinking and driving, and the social and health consequences of alcohol-impaired driving (CG-Motor vehicle injury).
Mass media campaigns have been conducted in a number of communities, including Phoenix, Tucson, and Wichita (CG-Motor vehicle injury). Buzzed Driving is Drunk Driving and Drive Sober or Get Pulled Over (NHTSA-Marketing) are both frequently used campaigns.