|Health Factors:||Alcohol & Drug Use|
|Decision Makers:||Grantmakers Nonprofit Leaders Public Health Professionals & Advocates|
|Population Reach:||1-9% of WI's population|
|Impact on Disparities:|
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Developed based on social marketing theory, Road Crew provides drinkers with pre-arranged rides, picking them up at their home, driving them from bar to bar, and delivering them home at the end of the night.
In a field experiment that used social marketing to introduce a new ride program into three rural communities (Rothschild 2006), researchers found a significant shift in riding/driving behavior and estimate that the program avoided 15 alcohol-related crashes -- a projected 17% decline in the first year.
Initiated in Wisconsin, the Road Crew program provides service in six Wisconsin counties, serving 36 communities. As of February 29, 2008, Road Crew has given 97,220 rides.; start-up funding is available for additional communities.
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