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Road Crew ride program

Health Factors: Alcohol & Drug Use
Decision Makers: Grantmakers Nonprofit Leaders Public Health Professionals & Advocates
Evidence Rating: Insufficient Evidence
Population Reach: 1-9% of WI's population
Impact on Disparities: Likely to decrease disparities

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Developed based on social marketing theory, Road Crew provides drinkers with pre-arranged rides, picking them up at their home, driving them from bar to bar, and delivering them home at the end of the night.

Expected Beneficial Outcomes

Reduced impaired driving

Evidence of Effectiveness

In a field experiment that used social marketing to introduce a new ride program into three rural communities (Rothschild 2006), researchers found a significant shift in riding/driving behavior and estimate that the program avoided 15 alcohol-related crashes -- a projected 17% decline in the first year. 



Initiated in Wisconsin, the Road Crew program provides service in six Wisconsin counties, serving 36 communities. As of February 29, 2008, Road Crew has given 97,220 rides.; start-up funding is available for additional communities.

Implementation Resources

Road Crew - Road Crew. A community-based program designed to reduce alcohol-related car crashes. Accessed on November 18, 2015

Citations - Evidence

Rothschild 2006* - Rothschild ML, Mastin B, Miller TW. Reducing alcohol-impaired driving crashes through the use of social marketing. Accident Analysis & Prevention. 2006;38(6):1218-30. Accessed on November 9, 2015

Page Last Updated

January 1, 2011

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