|Health Factors:||Diet & Exercise|
|Decision Makers:||Community Members Employers & Businesses|
|Population Reach:||50-99% of WI's population|
|Impact on Disparities:|
Is this program or policy in use in your community? Tell us about it.
Online grocery stores are internet-based shopping sites where people can order refrigerated, frozen, and non-perishable groceries to be delivered to their residence. Online grocery stores often have a wide variety of products and create personal shopping lists and recurring orders to make grocery shopping faster.
There is insufficient evidence to determine whether online grocery stores increase access to healthy food or improve the food environment. Available evidence suggests that using online grocery stores may encourage healthier eating behaviors by reducing unhealthy impulse purchases and improving the home food environment (Gorin 2007). Online grocery stores may also increase healthy food access in urban areas (Appelhans 2013). However, additional evidence is needed to confirm effects.
Interviews suggest that consumers appreciate the convenience of online grocery shopping, but remain concerned about receiving inferior quality groceries (Ramus 2005).
Many online grocery stores are available nationally including Amazon Grocery, Fresh Direct, MySupermarket, Netgrocer, Peapod, AllSuperStore, ShopFoodEx, GoBio!, Safeway, and USGrocer (About.com-Boswell, USGrocer.com). Some areas have developed online food purchasing options such as the Homegrown Local Food Co-op in Orlando, Florida, which is an online farmers’ market that sells healthy foods for either home delivery or pick-up (Homegrown Coop).
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